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Why?

Identify the stakeholders and ensure that their needs are considered.

How?

Think about the stakeholders who are important to your project and analyse the importance and interests of each stakeholder. Define a strategy for maximising support and buy-in from your project’s most important stakeholders.

Ingredients

• Perseverance in searching for stakeholders (going beyond the obvious), including those with a negative attitude towards your project or ideas.
• Instruments like an organisational chart to detect various stakeholders.
• A good approach to get information for each stakeholder group.
• A tool like a stakeholder map or power interest matrix.

In practice

Companies use their stakeholder analysis to gain support from powerful stakeholders and to anticipate their communication strategy.

Phase(s) of use

In the following project phase(s) stakeholder analysis can be used:

• Problem definition
• Analysis